They know you won't do the math. One Quora user who used to live in Reno, Nevada, explains that casinos love to advertise their payback rate, or how much money people aren't losing in their. All of them made between $50 million and $150 million. And yes, these are all people involved in casino-hotel-resort properties. People and companies who own stand alone casinos do not make a. Average Rivers Casino hourly pay ranges from approximately $8.66 per hour for Bartender to $25.00 per hour for Casino Dealer. The average Rivers Casino salary ranges from approximately $27,000 per year for Cage Cashier to $107,509 per year for Slot Attendant.
Casinos have more slot machines than all of the other games combined. But unlike many casino games, the slots still have some secrets.
Looking to play slots online? Check out one of the sites above!
Here's a list of 15 slot machine secrets the casinos don't want you to know about.
1. Slot placement isn't random
Although casinos would like you to think that everything on the floor is placed in a completely random way for ease of access and aesthetics, this certainly isn't the case.
Every square foot of the casino is analyzed, measured, and reported on by the casino gaming department. Traffic patterns are monitored and value is placed on certain areas of the casino to determine which slots or games to place in that area.
Usually, the highest yield slots are placed in the most popular locations in the casino. On top of this, the most popular slots are also placed in these areas to attract players into the casino to play.
So now you know that those slots that are most prominent and visible are the ones that make the most money for the casino, which means they're also the most disadvantageous for the player. Head towards the back of the casino next time you want to play slot machines to find a better value.
2. Some slots pay out more than others
Not all slot machines are created equal, and this means they all don't pay out at the same rate.
Generally speaking, video slots pay out less than classic reel slots. This is because reel slots are cheaper to run and maintain, and aren't as appealing to the player as the video slot.
Video slots are now extravagant and have pop-culture themes, which attracts more players. Because of this, the casinos can dial down the payout rate.
Alternatively, the classic slots aren't as popular or appealing anymore so the casinos will dial up the payout rate to attract more players, and subsequently keep you at the slot longer. I suggest you do a bit of searching on the internet about slot payout rates as this information is widely available, particularly for popular gaming locations.
3. The slots club doesn't exist to reward you
This is one of the biggest cons in the gambling industry. You know how the casinos promote themselves as giving back to the player and rewarding you for your play? This is all a lie.
Now, I'm not saying you won't get some free play credits, access to promotions, and other comps for being a part of the slot or player's club, but this isn't why it exists. It exists to provide the casino marketing department with player data so that they can attract and retain you as a customer.
Yes, that's right, all the free money and comps you get out of the casino are from the marketing department. They will analyze your play, movement, likes, dislikes, and betting patterns to determine how best to market themselves to you so that you return.
The slots club is a powerful marketing tool, and while it's always a good idea to join and use your card whenever you play, don't fool yourself into thinking that this is all done to reward you.
4. You can't win at slots in the long run
People do win at slots all the time. They have big wins and small wins; the problem is that on a long enough timeline it's impossible to win.
Slots are manufactured and programmed in a way to ensure that they only pay back a certain percentage of the money that's placed into them by players. Usually, this is in the range of 70-90% but it can be far worse or better depending on where you're playing.
No one would ever play if you didn't win from time to time, so this is also built into the machines. Some casinos don't want you to know this and in some US states, they don't even have to tell you what the payout rate is. Fortunately, there are many states that do provide it to players, and I highly recommend taking advantage of that information.
Although it's pretty common these days for players to know that you can't win in the long run, some still don't know, and those that are oblivious to this fact are loved by casinos.
5. Max betting is the best option
This one may seem counter-intuitive but it's true. On most slots, max betting activates all the bonuses and jackpots and increases your odds of getting lucky and winning, which makes it the best option for players.
Although it doesn't make too much of a difference, it still creates more favorable conditions for the player. The casinos don't want you to know this because they want you to bet small and more often at a worse payout rate, which makes them more money in the long run.
One thing you certainly don't want to do though is max-bet above your bankroll and burn through more money than you intended to. Playing more than you can afford to lose is playing right into the casino's hands. If you can't afford the max bet on a slot then drop down in denominations or move to a machine where the max bet is smaller and works within your bankroll.
6. Class 2 slots aren't really slots at all
Sometimes you'll come across slot machines that are classified as class 2 slots. These are usually found on native Indian reservations or racinos in the United States.
These aren't traditional slots like what you would find in Las Vegas. Vegas slots are Class 3 slots and are proper slot machine games.
Class 2 slots are actually pre-programmed bingo games which present a slot face for entertainment purposes. Class 3 slots are usually illegal in the jurisdictions that have these slots bingo games, so game manufacturers and casinos combined their forces to come up with this alternative.
Sometimes you'll see a small bingo card on the bottom corner of the screen which will straight away tell you that this is a class 2 slot machine. So, be warned, these machines are not slots at all and you'll be effectively playing computer bingo when you start spinning on these.
7. Video slots pay out less than classic slots
Big fancy video slots will almost always pay out less than classic reel slots. This is because of the fact they're more entertaining, draw more players and action, and cost the casinos a lot more to run and maintain.
These big machines often take up two to three times the amount of space compared to classic slots and tend to cost the casinos a lot more to keep them running. In order to maximize profits, the casinos will then dial down the payout rate on these machines so they still make enough money on them.
Immersive video slots are a huge moneymaker for the casino, so don't go in thinking you have the same chance of winning on these compared to traditional old school slots. If you're looking for better chances to win on slot machines, then stick to the classic slots.
8. Slots are completely random
Casinos don't want you to know this, but slot machines are completely random in nature. Although they are weighted to pay out at a certain rate, this is still in line with the randomness of results that a slot will produce.
Each spin is completely independent of the previous spin. As an example, if you were to win the jackpot on one spin, then the likelihood of winning the jackpot on the next spin is exactly the same. No previous events impact future events. This isn't how they work.
Casinos don't want you to know this because they want you to think slots are 'hot' or 'cold', because that will cloud your judgment in respect to how much you play and gamble. This works out better for them in the long run so they are happy for these myths to grow and spread.
9. All of your play is tracked
From the moment you sit down at a slot and enter your player card and cash, every movement you make is tracked automatically by the casino. Slot machines are now networked and have sophisticated hardware and software to track everything you do. How much is a gambling license in nj.
This information is collected, analyzed, and insight reports are developed and delivered to the casino marketing department so they can work out the best possible way to market their casino and slots to you so that you keep coming back and play more. If you don't want your play tracked then simply don't use your player's card, but then you won't get any casino comps.
In the near future, if it's not being used already, casino marketing departments will start using security infrastructure to monitor and track your play irrespective of whether you use your card or not. Facial recognition programs will detect you, associate you with a player's card or create a new player account and track everything you do on a video feed.
This is a bit scary and it shows the lengths casinos will go to. If you play online, everything is tracked under your player account, so it's easier for online casinos to monitor what you do in this respect.
10. Payout tickets are more likely to be put back into a machine
Over the past 20 years, casinos have slowly phased out cash payouts at slots. These days you'll likely receive a ticket when you cash out, which you then must take to a cash-out machine or the cage to exchange for cash.
While the casinos will claim this is for your convenience, one of the main reasons they've made this change is to disassociate you from the fact you're holding money. This is similar to what they do with chips on table games.
Psychological studies have proven that people are far more likely to gamble more with a ticket or chips, as opposed to cash. So don't be fooled into placing your ticket into another slot on the way to cashing out, they've done this on purpose. I'd recommend that you always cash the tickets out for cash every time, instead of keeping it for play later.
11. Slot arms don't exist as much anymore because they slow down play
Back in the day, pretty much every slot machine had an arm, or lever, that you pull to activate the spin. These days it's much harder to find machines that have these.
While there are a few reasons for this, the main reason and the one the casinos don't want you to know is because using a lever is much slower when compared to pressing a button. Casinos want you to be playing as quickly as possible when it comes to slots because the more you spin the more the odds move in their favor.
So by having buttons instead of levers the game moves a lot faster. Some may even say they've removed the lever so people don't refer to slot machines as one-armed bandits anymore, but that may just be here-say.
12. Games are designed to be played as fast as possible
As we touched on in the previous secret, casinos want you to play whatever game you're on as quickly as possible. While one of the main measurements on a slot is the time spent playing, they also want you to play as quickly as possible.
This increases the yield on the machine for the casino, meaning they make more money. Consider this, if you have a bank of widely popular slots which many people want to play, and it takes 20 seconds per spin, that's quite a lot of time.
If a spin takes five seconds then you're getting four times the amount of play on that machine which results in much more money passing through. So, all the time the casinos are trying to think of ways to make games happen much faster. They don't want you playing slowly, so make sure you take your time next time you sit down at a slot. After all, the more time you play the more entertainment value you get.
13. Slot sounds and graphics are designed to make you feel happy
One thing that casinos certainly don't want you to know about is the fact that slot machine manufacturers have teams of psychologists and researchers that provide advice on what sounds, colors, movements and graphics to use in games in order to make the player feel as happy as possible.
This is both good and bad. Firstly, it's good if you're playing for entertainment's sake and know your limits when it comes to how much money you're willing to play with. If this is the case then why not play a game that's designed to make you feel happy.
Secondly, it's bad when it comes to problem gamblers who don't know when to stop and are chasing that happy feeling that the games give them. So this is a two-way street; that's for sure. Casinos probably don't want you to know this because it isn't a great look.
14. Sometimes a win isn't a win
One recent trend on slots is to play a jingle and show an animation showing that a player has had a win; this used to be a good thing and it meant you were making a profit, but not so much these days.
Much to the ire of lawmakers and the regulators, slot machines now play this jingle and imply a win, even when the spin results in less money won than you actually wagered on that spin in the first place. So this is essentially a loss and it's trying to trick the player into thinking that they won.
Regulators are trying to have this outlawed but it will take some time. So, next time you're playing don't be fooled by the animation and sounds and the on-screen advice that says you've had a win. Make sure you check how much you ‘won' when compared to how much you bet, before you celebrate.
15. Major progressive jackpots are played across multiple venues
Have you ever walked past a progressive jackpot slot machine and stared in awe at the huge jackpot which is currently available and is running into the millions of dollars?
If so, then you may not be aware that these slots are actually linked nationwide and the jackpot is played across thousands and thousands of machines and the casinos actually have no part in this prize.
Casinos don't want you to know this of course; they want you to think that it's just that machine so that you sit down and play and spin away thinking that you're the only person who could possibly win that prize at that time.
These major progressive jackpot machines actually take a small cut from each bet you make and divert it to the major jackpot. So you should never play on one of these unless your ultimate goal is to win the life-changing money, and there's certainly nothing wrong with that.
Conclusion
Casinos are designed to make money just like any business. The slot machines are a big piece of the profit puzzle so the casinos do everything they can to make them more profitable.
Now that you know these 15 slot machine secrets the casinos don't want you to know you can gamble as an informed player. If you love slots there's no reason to stop playing, but you should know these secrets before you play again.
If you're entertaining dreams of owning your own casino one day, you'll need anywhere from a few thousand dollars to a few billion.
The casino business is so lucrative that every time a new casino opens as 'the most expensive casino ever built,' investors pop champagne bottles and raise a toast. It wasn't always that way. Only a few decades ago, casino operators built on slim budgets.
Steve Wynn gambled big in the late ‘80s when he opened The Mirage in Las Vegas. Wynn and his backers invested an unheard-of $630 million in the new casino. At the time, industry analysts calculated the casino would have to turn an average daily profit of at least $1 million to meet its financial obligations.
In 2019 dollars, that isn't so bad. If a casino has only 1,000 gaming machines, it can turn a $5 million daily profit just by retaining an average $1000 per machine.
According to a 2015 Las Vegas Sun article, about 40 million people visited Las Vegas on an annual basis at that time. That works out to nearly 110,000 visitors to Las Vegas daily. There are just over 100 casinos in Las Vegas.
In 2017, it was then reported that annual visitors had climbed to more than 42 million.
If each visitor loses only an average of $100 per day, Las Vegas is raking in $11 million in casino earnings every day. The reality is much more startling.
In 2013, the University of Nevada, Las Vegas published a study on the daily revenues of the 23 big casinos on the Strip. To be included in the study, a casino had to produce gaming revenue at least $72 million a year. The average for each of the big 23 turned out to be over $230 million per year.
That's a far cry since The Mirage opened in 1989, but competition has changed the city's gaming industry. Here is a deeper look at what it costs to build a casino.
Location, Location, Location
If you want to build a casino for as little as possible, buy cheap land. Where that wicket becomes sticky is in finding the right land. Not only do you need favorable laws allowing gambling and zoning for casinos, but you also need at least a good nearby highway.
Las Vegas is a hub for three Interstate highways and several US highways. The city is also home to McCarran International Airport. About 40 million passengers pass through the airport every year.
Considering AmTrak carries passengers to the city as well, tourists visit the city by car, bus, train, and plane.
If you decide to build your own casino, lacking the transportation channels that Las Vegas boasts means your location will attract fewer annual visitors. This probably explains why few cities dominate the casino industry. The casinos need both good zoning and access to transportation to attract visitors.
Hence, you should expect to pay a lot of money for the land.
Size Counts In Every Way
The Mirage currently boasts about 2,000 slot machine games. While that sounds like a lot, the WinStar World Casino in Thackerville, OK has about six times the floor space as The Mirage. The WinStar opened in 2003, making it 14 years younger than The Mirage.
According to their website in 2019, the WinStar holds about 8400 slot machines. They also have a 55-table poker room, all squeezed into 400,000 feet of floor space. If you want to compete with the WinStar, you'll need a lot of floor space and thousands of more games.
The casino is owned and operated by the Chickasaw Nation, who had plenty of available land for development. That's an advantage over the average commercial developer. By owning the land as part of their reservation, they were able to invest more in creating a high-quality resort.
You Need a Hotel and Restaurant
One reason why good casinos cost so much to build is the bigger casinos contain or are paired with big hotels. By providing their visitors with safe, comfortable accommodations, they ensure those visitors spend more time in their gaming areas.
On-site entertainment and dining venues enhance the hotel and casino experience. The farther away from Vegas and Atlantic City one gets in the United States, the less extravagant the casinos tend to become.
Only a handful of states and cities allow commercial casinos to congregate in their jurisdictions. The demand for suitable land limits the competition.
Biloxi, MS is North America's third big commercial casino hub.
The Beau Rivage may be the best known of the Biloxi casinos. They only offer about 1800 slot games. Owned by MGM Resorts, Beau Rivage promotes its hotel, entertainment, dining, and nightlife venues equally with the casino.
These are not afterthoughts. They are part and parcel major pieces of the whole package.
Every square foot of the casino is analyzed, measured, and reported on by the casino gaming department. Traffic patterns are monitored and value is placed on certain areas of the casino to determine which slots or games to place in that area.
Usually, the highest yield slots are placed in the most popular locations in the casino. On top of this, the most popular slots are also placed in these areas to attract players into the casino to play.
So now you know that those slots that are most prominent and visible are the ones that make the most money for the casino, which means they're also the most disadvantageous for the player. Head towards the back of the casino next time you want to play slot machines to find a better value.
2. Some slots pay out more than others
Not all slot machines are created equal, and this means they all don't pay out at the same rate.
Generally speaking, video slots pay out less than classic reel slots. This is because reel slots are cheaper to run and maintain, and aren't as appealing to the player as the video slot.
Video slots are now extravagant and have pop-culture themes, which attracts more players. Because of this, the casinos can dial down the payout rate.
Alternatively, the classic slots aren't as popular or appealing anymore so the casinos will dial up the payout rate to attract more players, and subsequently keep you at the slot longer. I suggest you do a bit of searching on the internet about slot payout rates as this information is widely available, particularly for popular gaming locations.
3. The slots club doesn't exist to reward you
This is one of the biggest cons in the gambling industry. You know how the casinos promote themselves as giving back to the player and rewarding you for your play? This is all a lie.
Now, I'm not saying you won't get some free play credits, access to promotions, and other comps for being a part of the slot or player's club, but this isn't why it exists. It exists to provide the casino marketing department with player data so that they can attract and retain you as a customer.
Yes, that's right, all the free money and comps you get out of the casino are from the marketing department. They will analyze your play, movement, likes, dislikes, and betting patterns to determine how best to market themselves to you so that you return.
The slots club is a powerful marketing tool, and while it's always a good idea to join and use your card whenever you play, don't fool yourself into thinking that this is all done to reward you.
4. You can't win at slots in the long run
People do win at slots all the time. They have big wins and small wins; the problem is that on a long enough timeline it's impossible to win.
Slots are manufactured and programmed in a way to ensure that they only pay back a certain percentage of the money that's placed into them by players. Usually, this is in the range of 70-90% but it can be far worse or better depending on where you're playing.
No one would ever play if you didn't win from time to time, so this is also built into the machines. Some casinos don't want you to know this and in some US states, they don't even have to tell you what the payout rate is. Fortunately, there are many states that do provide it to players, and I highly recommend taking advantage of that information.
Although it's pretty common these days for players to know that you can't win in the long run, some still don't know, and those that are oblivious to this fact are loved by casinos.
5. Max betting is the best option
This one may seem counter-intuitive but it's true. On most slots, max betting activates all the bonuses and jackpots and increases your odds of getting lucky and winning, which makes it the best option for players.
Although it doesn't make too much of a difference, it still creates more favorable conditions for the player. The casinos don't want you to know this because they want you to bet small and more often at a worse payout rate, which makes them more money in the long run.
One thing you certainly don't want to do though is max-bet above your bankroll and burn through more money than you intended to. Playing more than you can afford to lose is playing right into the casino's hands. If you can't afford the max bet on a slot then drop down in denominations or move to a machine where the max bet is smaller and works within your bankroll.
6. Class 2 slots aren't really slots at all
Sometimes you'll come across slot machines that are classified as class 2 slots. These are usually found on native Indian reservations or racinos in the United States.
These aren't traditional slots like what you would find in Las Vegas. Vegas slots are Class 3 slots and are proper slot machine games.
Class 2 slots are actually pre-programmed bingo games which present a slot face for entertainment purposes. Class 3 slots are usually illegal in the jurisdictions that have these slots bingo games, so game manufacturers and casinos combined their forces to come up with this alternative.
Sometimes you'll see a small bingo card on the bottom corner of the screen which will straight away tell you that this is a class 2 slot machine. So, be warned, these machines are not slots at all and you'll be effectively playing computer bingo when you start spinning on these.
7. Video slots pay out less than classic slots
Big fancy video slots will almost always pay out less than classic reel slots. This is because of the fact they're more entertaining, draw more players and action, and cost the casinos a lot more to run and maintain.
These big machines often take up two to three times the amount of space compared to classic slots and tend to cost the casinos a lot more to keep them running. In order to maximize profits, the casinos will then dial down the payout rate on these machines so they still make enough money on them.
Immersive video slots are a huge moneymaker for the casino, so don't go in thinking you have the same chance of winning on these compared to traditional old school slots. If you're looking for better chances to win on slot machines, then stick to the classic slots.
8. Slots are completely random
Casinos don't want you to know this, but slot machines are completely random in nature. Although they are weighted to pay out at a certain rate, this is still in line with the randomness of results that a slot will produce.
Each spin is completely independent of the previous spin. As an example, if you were to win the jackpot on one spin, then the likelihood of winning the jackpot on the next spin is exactly the same. No previous events impact future events. This isn't how they work.
Casinos don't want you to know this because they want you to think slots are 'hot' or 'cold', because that will cloud your judgment in respect to how much you play and gamble. This works out better for them in the long run so they are happy for these myths to grow and spread.
9. All of your play is tracked
From the moment you sit down at a slot and enter your player card and cash, every movement you make is tracked automatically by the casino. Slot machines are now networked and have sophisticated hardware and software to track everything you do. How much is a gambling license in nj.
This information is collected, analyzed, and insight reports are developed and delivered to the casino marketing department so they can work out the best possible way to market their casino and slots to you so that you keep coming back and play more. If you don't want your play tracked then simply don't use your player's card, but then you won't get any casino comps.
In the near future, if it's not being used already, casino marketing departments will start using security infrastructure to monitor and track your play irrespective of whether you use your card or not. Facial recognition programs will detect you, associate you with a player's card or create a new player account and track everything you do on a video feed.
This is a bit scary and it shows the lengths casinos will go to. If you play online, everything is tracked under your player account, so it's easier for online casinos to monitor what you do in this respect.
10. Payout tickets are more likely to be put back into a machine
Over the past 20 years, casinos have slowly phased out cash payouts at slots. These days you'll likely receive a ticket when you cash out, which you then must take to a cash-out machine or the cage to exchange for cash.
While the casinos will claim this is for your convenience, one of the main reasons they've made this change is to disassociate you from the fact you're holding money. This is similar to what they do with chips on table games.
Psychological studies have proven that people are far more likely to gamble more with a ticket or chips, as opposed to cash. So don't be fooled into placing your ticket into another slot on the way to cashing out, they've done this on purpose. I'd recommend that you always cash the tickets out for cash every time, instead of keeping it for play later.
11. Slot arms don't exist as much anymore because they slow down play
Back in the day, pretty much every slot machine had an arm, or lever, that you pull to activate the spin. These days it's much harder to find machines that have these.
While there are a few reasons for this, the main reason and the one the casinos don't want you to know is because using a lever is much slower when compared to pressing a button. Casinos want you to be playing as quickly as possible when it comes to slots because the more you spin the more the odds move in their favor.
So by having buttons instead of levers the game moves a lot faster. Some may even say they've removed the lever so people don't refer to slot machines as one-armed bandits anymore, but that may just be here-say.
12. Games are designed to be played as fast as possible
As we touched on in the previous secret, casinos want you to play whatever game you're on as quickly as possible. While one of the main measurements on a slot is the time spent playing, they also want you to play as quickly as possible.
This increases the yield on the machine for the casino, meaning they make more money. Consider this, if you have a bank of widely popular slots which many people want to play, and it takes 20 seconds per spin, that's quite a lot of time.
If a spin takes five seconds then you're getting four times the amount of play on that machine which results in much more money passing through. So, all the time the casinos are trying to think of ways to make games happen much faster. They don't want you playing slowly, so make sure you take your time next time you sit down at a slot. After all, the more time you play the more entertainment value you get.
13. Slot sounds and graphics are designed to make you feel happy
One thing that casinos certainly don't want you to know about is the fact that slot machine manufacturers have teams of psychologists and researchers that provide advice on what sounds, colors, movements and graphics to use in games in order to make the player feel as happy as possible.
This is both good and bad. Firstly, it's good if you're playing for entertainment's sake and know your limits when it comes to how much money you're willing to play with. If this is the case then why not play a game that's designed to make you feel happy.
Secondly, it's bad when it comes to problem gamblers who don't know when to stop and are chasing that happy feeling that the games give them. So this is a two-way street; that's for sure. Casinos probably don't want you to know this because it isn't a great look.
14. Sometimes a win isn't a win
One recent trend on slots is to play a jingle and show an animation showing that a player has had a win; this used to be a good thing and it meant you were making a profit, but not so much these days.
Much to the ire of lawmakers and the regulators, slot machines now play this jingle and imply a win, even when the spin results in less money won than you actually wagered on that spin in the first place. So this is essentially a loss and it's trying to trick the player into thinking that they won.
Regulators are trying to have this outlawed but it will take some time. So, next time you're playing don't be fooled by the animation and sounds and the on-screen advice that says you've had a win. Make sure you check how much you ‘won' when compared to how much you bet, before you celebrate.
15. Major progressive jackpots are played across multiple venues
Have you ever walked past a progressive jackpot slot machine and stared in awe at the huge jackpot which is currently available and is running into the millions of dollars?
If so, then you may not be aware that these slots are actually linked nationwide and the jackpot is played across thousands and thousands of machines and the casinos actually have no part in this prize.
Casinos don't want you to know this of course; they want you to think that it's just that machine so that you sit down and play and spin away thinking that you're the only person who could possibly win that prize at that time.
These major progressive jackpot machines actually take a small cut from each bet you make and divert it to the major jackpot. So you should never play on one of these unless your ultimate goal is to win the life-changing money, and there's certainly nothing wrong with that.
Conclusion
Casinos are designed to make money just like any business. The slot machines are a big piece of the profit puzzle so the casinos do everything they can to make them more profitable.
Now that you know these 15 slot machine secrets the casinos don't want you to know you can gamble as an informed player. If you love slots there's no reason to stop playing, but you should know these secrets before you play again.
If you're entertaining dreams of owning your own casino one day, you'll need anywhere from a few thousand dollars to a few billion.
The casino business is so lucrative that every time a new casino opens as 'the most expensive casino ever built,' investors pop champagne bottles and raise a toast. It wasn't always that way. Only a few decades ago, casino operators built on slim budgets.
Steve Wynn gambled big in the late ‘80s when he opened The Mirage in Las Vegas. Wynn and his backers invested an unheard-of $630 million in the new casino. At the time, industry analysts calculated the casino would have to turn an average daily profit of at least $1 million to meet its financial obligations.
In 2019 dollars, that isn't so bad. If a casino has only 1,000 gaming machines, it can turn a $5 million daily profit just by retaining an average $1000 per machine.
According to a 2015 Las Vegas Sun article, about 40 million people visited Las Vegas on an annual basis at that time. That works out to nearly 110,000 visitors to Las Vegas daily. There are just over 100 casinos in Las Vegas.
In 2017, it was then reported that annual visitors had climbed to more than 42 million.
If each visitor loses only an average of $100 per day, Las Vegas is raking in $11 million in casino earnings every day. The reality is much more startling.
In 2013, the University of Nevada, Las Vegas published a study on the daily revenues of the 23 big casinos on the Strip. To be included in the study, a casino had to produce gaming revenue at least $72 million a year. The average for each of the big 23 turned out to be over $230 million per year.
That's a far cry since The Mirage opened in 1989, but competition has changed the city's gaming industry. Here is a deeper look at what it costs to build a casino.
Location, Location, Location
If you want to build a casino for as little as possible, buy cheap land. Where that wicket becomes sticky is in finding the right land. Not only do you need favorable laws allowing gambling and zoning for casinos, but you also need at least a good nearby highway.
Las Vegas is a hub for three Interstate highways and several US highways. The city is also home to McCarran International Airport. About 40 million passengers pass through the airport every year.
Considering AmTrak carries passengers to the city as well, tourists visit the city by car, bus, train, and plane.
If you decide to build your own casino, lacking the transportation channels that Las Vegas boasts means your location will attract fewer annual visitors. This probably explains why few cities dominate the casino industry. The casinos need both good zoning and access to transportation to attract visitors.
Hence, you should expect to pay a lot of money for the land.
Size Counts In Every Way
The Mirage currently boasts about 2,000 slot machine games. While that sounds like a lot, the WinStar World Casino in Thackerville, OK has about six times the floor space as The Mirage. The WinStar opened in 2003, making it 14 years younger than The Mirage.
According to their website in 2019, the WinStar holds about 8400 slot machines. They also have a 55-table poker room, all squeezed into 400,000 feet of floor space. If you want to compete with the WinStar, you'll need a lot of floor space and thousands of more games.
The casino is owned and operated by the Chickasaw Nation, who had plenty of available land for development. That's an advantage over the average commercial developer. By owning the land as part of their reservation, they were able to invest more in creating a high-quality resort.
You Need a Hotel and Restaurant
One reason why good casinos cost so much to build is the bigger casinos contain or are paired with big hotels. By providing their visitors with safe, comfortable accommodations, they ensure those visitors spend more time in their gaming areas.
On-site entertainment and dining venues enhance the hotel and casino experience. The farther away from Vegas and Atlantic City one gets in the United States, the less extravagant the casinos tend to become.
Only a handful of states and cities allow commercial casinos to congregate in their jurisdictions. The demand for suitable land limits the competition.
Biloxi, MS is North America's third big commercial casino hub.
The Beau Rivage may be the best known of the Biloxi casinos. They only offer about 1800 slot games. Owned by MGM Resorts, Beau Rivage promotes its hotel, entertainment, dining, and nightlife venues equally with the casino.
These are not afterthoughts. They are part and parcel major pieces of the whole package.
According to Fixr.com, the average cost of a hotel in the United States is just over $22 million. A hotel comparable to the resorts at WinStar or Beau Rivage will easily set you back in the hundreds of millions of dollars.
Factor in the Cost of Games
Assuming the hypothetical new casino brings in a lot of slot machines, how much do they cost?
The website HowMuchIsIt.org rounds up a list of price ranges for popular slot machines. Expect to pay at least several thousand dollars per basic game. The enhanced games may run $30,000 or more for the consoles.
If you can bring enough people in, the games should pay for themselves in only a few months. That's not so bad.
However, the games will need to be maintained. A new casino must include the cost of hiring qualified staff or for paying authorized service contracts.
Plant Operations Are Expensive
Whether you're building a roadside casino with 100 machines or planning a massive resort with more than a handful of casino games, the buildings will need electricity, water, heating and air systems, sewage, and maintenance areas.
Assuming a modest 200-room hotel is built on the property, it will have its own plant facility. Ditto for a small restaurant.
This new casino will need tools and equipment no one thinks about when pushing buttons and counting cards. There are lighting systems, sound systems, security systems, communication systems, and staff offices.
Employees will need dressing rooms and lockers, or at least their own break room.
Administration will need at least one office, maybe two if there is a dedicated full-time security team.
The cashiers will need a counting room and vault.
All these facilities must be built out, equipped, and brought online. This is all before you hire your first employee.
Conclusion
If the idea of building a new casino seems crazy, it is. This is an industry for billionaires and rich investment fund managers to play in. It's not for the faint-hearted or small business person.
How Casinos Make Money
It's true there are hundreds of small casinos that do just fine. With only a few dozen to a few hundred games, they cater to local customers. They don't need big highways, trains, and airports.
Even so, the cost of setting up a small commercial will run into the millions of dollars. Most communities won't accept commercial casinos. Most states don't license them. The Native American tribes may contract with casino management companies but only the big ones.
How To Make Money With No Money
In short, it costs a lot of money to open a casino. Buying one is out of the question for most people. Donald Trump is believed to have lost about $1 billion in investors' money by trying to buy his way into Atlantic City.
Short of inheriting a small fortune or casino, this kind of development is one game well beyond the reach of typical investors and small business owners.
